Randy Hooper - January 23, 2015
Oh you know it’s warm when there’s a heavy rain warning for the peak of Whistler and it’s supposed to go above freezing at Sunshine Village on the weekend – the highest ski area in the Rockies! It doesn’t look like we have to worry about snowy roads for a few days! Growing conditions across all regions are heading into the normal range finally after several cool nights across the desert Southwest. Everyone is still recovering from the freeze and demand is very high on leafy greens – hence the very high prices on some commodities. Conventional markets are starting to drop and we expect to see price relief for many products over the next couple of weeks.
The Canadian dollar has continued to plunge, nearly dropping below 80c US today – this is a substantial change – 9% in one month, and although we hate to raise prices when markets are unseasonably high already and supply is tight, we have had to make some corrections on salad and a few others.
We have a plethora of avocados and stunning prices for the upcoming week – with Super Bowl weekend coming up it’s a great week to promote! Doesn’t it seem weird that only 30% of the population actually buys avocados, and it’s only weekend football parties and the related guacamole dip that increases sales. I can understand people shying away from granadilla, celery root and dragon fruit, but avocados? It’s the same story for mangos – less than 20% of the population of North America buys mangos.
Berries continue to be a big seller, with strawberries still recovering in all growing areas – the quality on straws is just fine, there just aren’t enough of them to bring prices down and blues continue to ship well.