Discovery Organics | Rebel Food
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Rebel Food Tag

MARKET REPORT – OCT. 28TH, 2016

 A little short one today

The transition south from BC has begun, as has the transition from coastal to desert California.  We have no indication of any major hiccup, just choppiness predicted on the conventional side.  Weather is always the determining factor.  Mexican operations are opening up their entire selection this week and next, with a full array of tomatoes, cukes, melons, zucchini etc.  Prices are seasonal and stable.

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MARKET REPORT – AUG. 12TH 2016

You will now see a separate category for REBEL grade produce at the top of your list, instead of mixed into each category.  There is high public demand and huge media presence on this category – people want a deal, people want to help out growers by selling their culls.  At the same time there is a little resistance from our customers for one very good reason – lower value at your normal margin means lower dollars and lower sales per foot.  We understand that, and we are working to create this program so you can take a higher margin and still be able to demonstrate a considerable savings for your customers who are going to expect a savings of 25% at a minimum.  There is a difference between REBEL and commercial grade product.  C Grade Apples are going to be nicer than REBEL.

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MARKET REPORT – APR. 1, 2016

CALABAZA!

Squash – here’s a story I alluded to a few weeks ago.  Squash is from Latin America, historically – I just love saying the word in Spanish – CALABAZA – try it out instead of Awesome or Holy Crap – its part of my vocabulary.  Anyhow, over the last 300 years, those indigenous squash have been hybridized and hybridized etc. to become the acorns, kabocha, butternut and spaghetti we all know and sort of love.

PragorSquash

 

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MARKET REPORT – MAR. 25TH, 2016

We just don’t do that to small producers

I guess it’s time, now that the most impressive El Nino event is winding down, to see what impact it had on California.  And in case you’ve forgotten, it’s the warming of the ocean at the equator off the coast of Peru and Ecuador that is strong enough to change ocean currents and weather patterns globally.  This was the strongest El Nino recorded, with ocean temps at the peak back a few weeks ago of 3.4C above normal across a vast swath of the central Pacific.  One thing we know for sure is that it amplified global warming during January and February.

When people discuss climate change, they have, for the last 25 years, said that if the global temperature goes up 2C, that is the tipping point at which bad stuff really starts to happen.  Well, we hit that in February for the first time at 2.1C above normal, with El Nino’s help.

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MARKET REPORT – NOV. 25TH 2015

It’s time to be a REBEL!

We are very slowly launching a whole new program of non-retail grade root crops, which will extend to a wide variety of produce that would otherwise never grace your racks or your customer’s tables.

We’ve taken a rather political and humorous stance – expect to see more and more REBEL products listed soon

Buy some Rebellious potatoes TODAY!REBELFOODDESIGN