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Greens Tag

MARKET REPORT – DEC. 1ST, 2017

Always a fun month – planning holiday ads, trying to figure out receiving schedules based on what days of the week work around holidays, thrown in some snowstorms and avalanches here and there, and very volatile pricing on imported product.  Just makes August seem so easy!

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MARKET REPORT – SEPT 29TH, 2017

A few things…………..

Transition:  A few local growers, producing with protection in hoop houses and/or greenhouses will continue to provide cucumbers and even zucchini for several weeks – either until hard frosts kill off plants, or they burn-out and quit flowering.  Same deal with tomatoes, with local field beef and cherry crops expected to continue well into October, but volumes are going to be limited on all the above so expect to see a blend of California / Mexico and B.C. in the mix going forward.

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MARKET REPORT – MAY 17TH, 2017 – SOME YEARS ARE JUST COLD

In 1964 on this date there was a string of frosty mornings with some snow falling in the Fraser Valley.  In 1986, around this time it was sleeting in Vancouver.  This morning there is fresh snow on all the local ski areas (although most are closed) and snow warnings out for the mountain passes.  Some years are just cold – including a few years in Vancouver over the last 100 years when there was actually no summer, just cool and rainy.  And in those years, as with this one, local crops are going to come slowly.  Last year was the opposite – we had BC Cherries on our price list last May long weekend and blueberries in very early June.  Not this year.  Even with hot weather on the way, it will take weeks and weeks for early plantings to catch up.

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MARKET REPORT – NOV. 4TH, 2016

Why is red kale so much more expensive?

A couple of reasons.  As a hybrid plant it was bred for colour, not for volume and it doesn’t produce as heavily.  Then there are the aphids, which seem to be much happier on red and black than on green.  But the primary reason is a shortage of seed – demand from producers for Redbor seed was far higher than available supply – and you have to pre-order up to 12 months in advance just to get it if you are buying volume.  That’s why!

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MARKET REPORT – SEPT 16TH, 2016

OK, Avo’s are now arriving Saturday. 

There was as mentioned previously a 5 day Hurricane based harvesting gap of 5 days – avocados aren’t harvested in the rain.  Then there was a surge of several hundred more trucks every day heading north as markets caught up.  What we forgot to think about was big border delays as those trucks moved into the U.S., hence another 1 day delay.  Unfortunately there is another hurricane brewing (currently not yet a tropical storm) in the same place, off the coast of Acapulco, and it’s outer rain bands are skimming over Michoacan.  We’re hoping this one stays out to sea and doesn’t affect Mexico the way the last one did.

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MARKET REPORT – AUG. 12TH 2016

You will now see a separate category for REBEL grade produce at the top of your list, instead of mixed into each category.  There is high public demand and huge media presence on this category – people want a deal, people want to help out growers by selling their culls.  At the same time there is a little resistance from our customers for one very good reason – lower value at your normal margin means lower dollars and lower sales per foot.  We understand that, and we are working to create this program so you can take a higher margin and still be able to demonstrate a considerable savings for your customers who are going to expect a savings of 25% at a minimum.  There is a difference between REBEL and commercial grade product.  C Grade Apples are going to be nicer than REBEL.

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