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PRAGOR is a Production Rural Society Company of avocado producers located in the state of Michoacán, in Central Mexico. PRAGOR – PROVEEDORES AGRICOLAS ORGANICOS S.P.R DE R.L – was formed in 2005 to market the Hass Avocado and seek Organic and Fairtrade certification. Their goal was achieved in 2006.

“We became committed to Fair Trade because we believe it is lifesaving. It assures a fair price and that makes the producer feel safe” – Pragor coop members